Our Approach to Deep Briefing & Strategy

Persona Discovery from Your CRM

We delve deep into your CRM data to uncover the personas that matter most. Using data science, we analyze behavior, demographics, and purchasing patterns to segment your audience with pinpoint accuracy.

  • Behavioral Analysis: Understand customer habits and preferences.

  • Segmentation: Identify high-value segments for targeted messaging.

  • Lifetime Value Analysis: Prioritize personas with the greatest potential impact.

Our Approach to Deep Briefing & Strategy

Real Market Audience Insights

Beyond your CRM, we conduct comprehensive market research to validate your audience and uncover untapped opportunities.

  • Competitive Benchmarking: Analyze how your audience overlaps with competitors.

  • Geographic & Demographic Trends: Identify where your audience is most active.

  • Psychographic Profiling: Understand the motivations and preferences driving your audience.

Our Approach to Deep Briefing & Strategy

Platform and Tactic Recommendations

With a clear understanding of your personas and market, we identify the platforms and tactics best suited to deliver results.

  • Platform Analysis: Determine where your audience spends their time (Google, Meta, LinkedIn, TikTok, etc.).

  • Tactic Optimization: Recommend strategies such as paid search, programmatic ads, content marketing, or social media campaigns.

  • Trend Integration: Ensure strategies align with emerging digital trends and innovations.

Our Approach to Deep Briefing & Strategy

Data-Driven Media Planning

We create a customized media plan that allocates your budget intelligently to maximize ROI and ensure impactful results.

  • Budget Distribution: Allocate spend based on data-driven forecasts and platform performance.

  • ROI Forecasting: Use predictive analytics to estimate campaign returns.

  • Multi-Channel Planning: Ensure cohesive messaging across all chosen platforms.

Our Approach to Deep Briefing & Strategy

Ongoing Campaign Monitoring & Optimization

Once the strategy is in motion, we provide continuous monitoring and optimization to ensure peak performance.

  • Monthly Reporting: Deliver detailed campaign performance updates.

  • Optimization Adjustments: Refine tactics, targeting, and spend based on real-time insights.

  • Proactive Recommendations: Suggest new opportunities as market conditions evolve.

Who we are

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Our philosophy

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How we work

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Why Deep Briefing & Strategy Matters

  • Data-Driven Clarity: Stop guessing—our process ensures every decision is backed by analytics and audience insights.

  • Audience Precision: Target the personas and audiences that are most likely to convert

  • Strategic Alignment: Ensure every platform and tactic contributes to your overall business goals.

  • Maximized ROI: Allocate your budget intelligently to achieve measurable results.

  • Continuous Improvement: Our ongoing monitoring and optimization ensure your campaigns stay effective over time.

Deliverables

What You’ll Get with Deep Briefing & Strategy

  • Persona Report: Detailed profiles of your ideal customers based on CRM and market data

  • Market Insights: A comprehensive analysis of audience behavior and opportunities.

  • Platform & Tactic Recommendations: A roadmap for the channels and strategies that will deliver the best results.

  • Media Plan: A data-driven budget allocation strategy designed to maximize ROI.

  • Monthly Reports (optional): Updates on campaign performance and actionable optimization recommendations.

Deliverables

Our Process

  • Discovery Phase: We analyze your CRM data, review market conditions, and discuss your goals to tailor the strategy.

  • Data Analysis: Apply data science techniques to uncover audience personas and validate market insights.

  • Strategic Planning: Develop a comprehensive strategy with platform and budget recommendations.

  • Execution: Collaborate with your team to launch campaigns and track performance.

  • Optimization: Continuously refine strategies with monthly monitoring and reports.

Deliverables

Why Choose Insights Dive?

  • Proven Expertise: Our strategies are informed by decades of experience and cutting-edge analytics.

  • Tailored to You: Every briefing and strategy is customized to your business and audience.

  • Data-Driven Decisions: We rely on real insights—not guesswork—to craft strategies that work.

  • Transparent & Actionable: We don’t just present data; we provide clear recommendations and a path forward.

 




Let’s Build Your Winning Strategy

Whether you’re launching a new campaign, reallocating resources, or seeking deeper audience insights, Insights Dive ensures your strategy is built to deliver results—without leaving opportunities on the table.

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